Justpoint is a consumer protection company that uses artificial intelligence and scientific research to detect dangerous products and stop the harm they cause.
Please note: This page is about Justpoint Inc., the research and technology company. Justpoint Inc. is not a law firm and does not provide legal services. Legal representation is provided by Justpoint PLLC, a law firm that partners with Justpoint Inc.
Our mission
Justpoint’s work is guided by a simple principle: if it’s on the shelf, it should be safe.
Yet serious risks are often uncovered years after products have been widely used, whether in baby food containing toxic metals or medications later linked to dangerous side effects. When action is slow, harm can continue.
Justpoint exists to change that.
How it began
Justpoint was co-founded in 2018 by CEO Victor Bornstein and Oleksandr “Sashko” Zakharchuk, the company’s chief technology officer and a machine learning expert.
Victor grew up in South America, where his uncle became ill after a mining company polluted the local water supply. That experience shaped his lifelong commitment to protecting others from preventable harm.
At 25, Victor moved to New York to pursue a Ph.D. in biomedical sciences at the Icahn School of Medicine at Mount Sinai, planning to work on therapies for multiple sclerosis. Over time, however, he became interested not only in medical innovation but also in identifying products that may be putting people’s health at risk.
His scientific training and personal story ultimately led him to start Justpoint.
How Justpoint works
Justpoint identifies hidden toxins and undisclosed health risks in products people trust and use every day, including:
- Prescription and over-the-counter medications and medical devices
- Ultra-processed foods and beverages
- Household consumer products and materials linked to toxic exposure
In addition, Justpoint investigates broader environmental exposures that impact public health.
Justpoint’s proprietary AI analyzes large-scale medical and safety data, including published studies, adverse event reports, and patient histories. When potential risks are found, our team of scientists, physicians, and medical-legal experts conducts a deeper review, evaluating the toxicology, pharmacology, and epidemiologic data.
When our analysis identifies actionable consumer harm, Justpoint Inc. shares its findings with Justpoint PLLC, which independently evaluates potential claims and, where appropriate, pursues legal action.
Recognition and support
Justpoint has been covered by leading media outlets, including The Wall Street Journal, Bloomberg, and NBC. The company shares early investors with category-defining companies like SpaceX, PayPal, Airbnb, Uber, and Facebook.
Learn more
- Read the Wall Street Journal article on Justpoint
- Read the SignalFire’s investment announcement
- Follow Victor Bornstein on LinkedIn